Legit isn’t a feeling. It’s a record. — CRAFTtrail, AI asset provenance
AI can generate the work. It cannot prove a person shaped it. CRAFTtrail documents the
human decision trail behind AI-assisted creative work and turns it into one certificate
you can hand to a client, a broadcaster or an auditor.
Seven steps, one document
Brief, generate, curate, edit, QA, approve, publish. Each step records a named human, a
short note and the evidence behind it. Screenshots are fingerprinted with SHA-256 in your
own browser as you attach them, so the record can be checked by anyone without trusting us.
Your work stays on your machine
Records, notes and evidence live in your browser. We never receive them and cannot read
them. No cookies, no analytics, no third-party tracking. If you connect an AI provider, it
is your own account and your own contract with them.
Why now
EU AI Act Article 50 obligations began applying on 2 August 2026. Marking duties sit with
AI providers; disclosure duties can sit with you. CRAFTtrail helps with the part you own —
showing the human process behind the asset. It is documentation, not legal advice, and not a
compliance certification.
Where to start
A record is a way of working. CRAFTtrail came out of client work — the tool is the easy
part, and what makes it hold up is the workflow around it: who briefs, who curates, who
signs off, and what gets written down while the work is still happening. That is what we do
with clients every day, under two brands.
CraftFrame is the craft and AI
growth studio CRAFTtrail was built inside — bring the workflow into live campaigns.
NowNext is the AI arm: board-level
strategy, bespoke builds and governance, where the frameworks, the AI policy and the
evidence standards get set. Or email
contact@craftframe.agency.
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CRAFTtrail, CraftFrame and NowNext.AI
are brands of Craft Frame WORKS Ltd, registered in England and Wales, company number
16669774. Registered office: 26 Clifton Court, Northwick Terrace, London NW8 8HT, United
Kingdom. Contact contact@craftframe.agency